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"I was doing everything," Van Der Beek, 48, told Business Insider

However, the issue lies with people managing to acquire stronger devices not meant for the UK market, and/or counterfeit devices

Distribution networks, with established market share from the traditional cigarette segment, have an advantage to support the appeal of pod systems in the United States because everything would be in-flux through regulators and brand marketing disruption

Customizable Flavor: Smokers can activate the capsules by crushing them at any point during smoking, adjusting the taste to menthol, fruity, or a combination of both

About 60 percent of youth said theyd seen someone use an e-cigarette in or around their school