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By stocking iconic brands, like Mayfair Gold, at ultra-low prices, retailers can capitalise on the sales opportunity from this new launch

And one has to imagine poor Prometheus, bound to that rock, the eagle picking away at his liver, wondering to himself: Was it all worth it? To which we say, Yes, damn it

Mr Schwartz added: "These are the kinds of measures needed if we are serious about decreasing tobacco use." Tobacco use continues to kill 48,000 Canadians each year

Consumers widely appreciate this seamless combination of functionality and aesthetics

The FDA has also begun exploring a product standard for e-cigarettes to help address existing concerns