Mahoney James - Strategic Communication Campaign Planning - Paperback KUNSTHALL PRODUKTION Barcode: 9780199546039
Mahoney James - Strategic Communication Campaign Planning - Paperback KUNSTHALL PRODUKTION Barcode: 9780199546039Binding: Paperback Description: Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching planning writing evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New
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