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If the vendor sells them to the minor, the store is issued a fine

The genius behind the campaign was Leo Burnett, who understood that people buy emotions, not just products

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(On the question of nicotine, while its an addictive chemical, its relative harms compared to cigarette smoking are minor outside of the context of pregnancy which is why public health officials have called for safer nicotine delivery systems.) Philip Morris is also highlighting its experience in Japan one of the countries where IQOS was first introduced as an example of the impact the product could have