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As demonstrated by industry-sourced segmentation analyses, for example, companies divide smokers into broad groups based on personal characteristics and strategise on how to adapt their products to increase attractiveness for these imagined communities.13 Linking tobacco products with the hallmarks of the digital age, such as social media and innovative technologies, seems to have become a marketing goal for a number of tobacco companies.46 Indeed, several studies have hypothesised that the use of mobile phones and smoking may be connected (either as complimentary or competing behaviours) in light of the fact that these products may provide users with opportunities for identity formation and rebellion.79 Drawing from a larger study of top selling international brands, we report three illustrative case studies which underscore a recognisable pattern of digital culture in package design

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While filters were introduced as a way to reduce inhaled tar and nicotine, its important to remember that all cigarettes carry health risks

Use Torch Lighters for the Perfect Light There's a reason seasoned aficionados and reputable brands, including Xikar, strongly recommend use a torch lighter for cigar lighting

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