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Edward Bernays (1891 1995), Sigmund Freud's cousin, played a key role in manipulating advertising campaigns in mid 20th century USA, including the "Torches of Freedom" campaign in which he reshaped the (then taboo) perception of women The Radical History of Women Smoking How Edward Bernays Made Women PROUD To Smoke Using 1930s Influencers Blowing Smoke: The Mating of Propaganda and Public Relations John W Harding Torches of Freedom Wikipedia
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