ad1: The International Survey of Advertisements Magazines Lackie Newton

Lackie Newton

There remains rough

that adds nothing to what we already know or to what we could discover at once by simply flipping through the first pages

Design Management

the New York advertising agency

ad1: The International Survey of Advertisements Magazines Lackie NewtonEditor: Kurt Weidemann Publisher: Frederick A. Praeger, New York Publication: 1966, First Edition Binding: Hardcover, section sewn Pages: 154 Size: 225 x 285 Text: English, French, German (Introduction) 'There are as many ways of defining the intention of a book about advertisements and of making appropriate selections as there are methods of judging the value and effect of an individual advertisement. In the present volume, our criterion of selection