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How Marlboro Sold an Identity, Not a Cigarette In 1954, Marlboro was a struggling cigarette brand with just 0.25% market share. Most people saw it as a women's cigarette. Then Leo Burnett Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider Comparative tasting of Marlboro cigarettes, 1992 and 2018. CigsSpot Marlboro Touch Cigarettes: 5 Proven Reasons to Choose How Millions of Cigarettes Are Made in Factories Factory Process

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