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Clever because it was technically true: he created the term "public relations" after the Germans had, as he put it, "given the word propaganda a bad name." Bernays is better known than his predecessor Ivy Lee, in part because Lee died so young, while Bernays lived to over 100 and continued to work, write, and think about PR almost to his dying day

This weeks bestsellers at Southern Californias independent bookstores Q: How did you approach getting into the mind of a superfan

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But its not just about blood flow